CRNTT was held a press conference on deepening the reform of the commercial system in Beijing on 2nd March. Zhang Mao, the Secretary of State Administration for Industry and Commerce, was introducing the clear rules for well-known trademarks under the Trademark Law. Well-known trademark is the concept of law, not a symbol of honor of the product, can not be used for corporate communications.
Also he claimed that to assess whether a well-known trademark, is well-known, is formed in a market environment, judged by consumers. If some local departments have the right to select well-known trademarks which may distorting the relationship between the government and the market and will lead to rent-seeking and corruption. Trademark is developed from the market economy, is the protection of products, a golden tickets to entry to the market. With the emergence of a large number of market players, there is a substantial increase in the number of trademark applications. Trademark- the brands of China is moving towards the world.
According to statistics, the number of trademark registrations in China ranks at the top in the world, with more than 14 million valid registered trademarks. In 2017, a total of 5.8 million trademark applications were filed, with the stock of trademarks accounting for nearly 40% of the world’s total. The increment of trademark applications accounted for more than 80% of the world’s total.
According to the World Brand Lab recently selected brand value of the top 500, 37 trademarks of China were selected, an increase of 1.5 times in 2013.